www.underconsideration.com/brandnew/
GRAPHIC DESIGN It’s a deformed smile, it’s a funky pac man, it’s pepsi’s new logo!! At first, when I saw this new logo all I could say was “omg, omg, omg”. The new logo is a series of “smiles,” with the central white band arcing at different angles depending on what product it’s on. I think these smiles might work better as animations (like the dairy queen lips) than in print. I don’t think it reads well as a smile…it just looks more like someone accidently deformed the old logo.