Consumers unite

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www.nytimes.com

DESIGN NEWS As you can see here, Saks Fifth Avenue’s new campaign is inspired by the bold designs and propaganda spirit of Russian constructivist art. In collaboration with Shephard Fairey, Saks Fifth Avenue turns to a more tongue-in-cheek marketing approach. Never thought I’d ever be writing the names Shephard Fairey and Saks Fifth Avenue in one sentence! In a time when our country is in dire need of patriotic spirit, I’m not exactly sure how Russian Constructivism does its job. Its definitely one drastic step from Pentagram’s redesign for Saks and hopefully it helps hike up sales.

Design exhibition

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www.sfmcd.com

GRAPHIC DESIGN From January 16th – April 26th, the San Francisco Museum of Crafts and Design will be exhibiting leading-edge works of several San Francisco-based graphic designers. Designers include:Philippe Becker, Adam Brodsley & Eric Heiman, Josh Chen, Barbara Vick, Tom Ingalls, Jennifer Jerde, Mitchell Mauk, Jennifer Bostic, Sara Schneider, Michael Schwab, Christopher Simmons, Cinthia Wen. I’ll be attending the opening reception on January 15 at 5pm. See you guys there!

Ecofont

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www.ecofont.ed

TYPOGRAPHY Spranq is a creative communications agency who set out to design a typeface that would use less ink. As a result, Ecofont, a typeface that uses up to 20% less ink, was created! In the picture you can see how the Ecofont is created by omitting parts of the letter. Obviously, at a large size this typeface is kind of janky, but at a smaller size it is actually very usable.