Look both ways

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www.amazon.com

BOOKS I was fortunate enough to take part in an honors workshop held by Debbie Millman at the Academy of Art, San Francisco. It was a delight working with her in person. She will be showing the original pieces that make up her new book, Look Both Ways in an exhibit at the Academy of Art sometime in late winter. I’ll post a reminder later on. So, if you get a chance, definitely try and check out Look Both Ways. It’s a delightful collection of designed essays that takes us into her world of graphic design, art, love, brands, music, life, Levi’s, and much much more.

Brand power

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www.fastcompany.com

BRANDING Here’s an interesting article by Ken Musgrave over at Fast Company. He explores the power of branding by comparing two similar products, the Panasonic Lumix and the Leica. The power of branding can be narrowed down to his last sentence in his post. “When I use the Panasonic, I am taking snapshots, but when I use the Leica, I am making images.”