TYPOGRAPHY Spranq is a creative communications agency who set out to design a typeface that would use less ink. As a result, Ecofont, a typeface that uses up to 20% less ink, was created! In the picture you can see how the Ecofont is created by omitting parts of the letter. Obviously, at a large size this typeface is kind of janky, but at a smaller size it is actually very usable.