Archer

image

www.typography.com

TYPOGRAPHY Is it just me or is Archer the new black? I’m seeing this typeface all over the place…from Martha Stewart to Wells Fargo. However, I’m kind of disappointed with the new Newsweek redesign and their use of Archer for their spotlight section. It’s such a charming little typeface but when used for the wrong brand, it can look really off.

Ecofont

image

www.ecofont.ed

TYPOGRAPHY Spranq is a creative communications agency who set out to design a typeface that would use less ink. As a result, Ecofont, a typeface that uses up to 20% less ink, was created! In the picture you can see how the Ecofont is created by omitting parts of the letter. Obviously, at a large size this typeface is kind of janky, but at a smaller size it is actually very usable.