Peter Arnell

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www.arnell.com

DESIGN NEWS I just read an article about Peter Arnell, the person behind Pepsi and Tropicana’s rebranding in this month’s I.D. magazine. Even though these rebranding projects weren’t very successful, I give him props for being able to withstand all the criticism and hate towards his work. I have no idea how I’d be able to handle it if I were in his shoes.

Goodbye Cahan

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www.cahanassociates.com

DESIGN NEWS Seems like I’ve been posting about so many farewells this week. So after many years, the brilliant design firm of Cahan and Associates has decided to close their doors. I had the opportunity to go in to their storage room to rummage through their archives to take various printed pieces they’ve done throughout the years. It felt kind of weird taking their stuff and it was pretty ironic to find this moving postcard laying around.

Consumers unite

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www.nytimes.com

DESIGN NEWS As you can see here, Saks Fifth Avenue’s new campaign is inspired by the bold designs and propaganda spirit of Russian constructivist art. In collaboration with Shephard Fairey, Saks Fifth Avenue turns to a more tongue-in-cheek marketing approach. Never thought I’d ever be writing the names Shephard Fairey and Saks Fifth Avenue in one sentence! In a time when our country is in dire need of patriotic spirit, I’m not exactly sure how Russian Constructivism does its job. Its definitely one drastic step from Pentagram’s redesign for Saks and hopefully it helps hike up sales.