BRANDING How do you guys like the new Microsoft logo designed by Pentagram? I’m not sure how I feel about it yet…but I’m looking forward to seeing it implemented throughout their products and in-store.
Category: Branding
New Starbucks logo
BRANDING Looks like Starbucks has a new logo. What do you guys think? Seems like there’s a huge trend in simplifying logos. I kind of wish the new Starbucks logo had a little more character.
PWC new logo
U.S. Postal Rebrand?
BRANDING Could a radical rebrand of the U.S. Postal Service help it survive? Check out Matt Chase’s proposal: Rebrand the USPS to “make people nostalgic for the days when pen-and-paper letter writing was the primary (and certainly the most intimate) form of communication.”
the Y
Girls Scouts
BRANDING Looks like the Girl Scouts just got a face lift. Minor adjustments such as the addition of youthful bangs and more realistic, perky noses were made to make the logo look more like the young scouts of today.
Crystal Lights new look
BRANDING Looks like Crystal Light’s got a new look with a more sophisticated and feminine feel.
Up & up
www.underconsideration.com/brandnew
BRANDING If you’ve gone to Target, you’ve probably seen these new designs scattered throughout the health and beauty isles. I have a feeling a lot more stores are going to be redesigning their generic products. I think it’s a great time now for stores to reevaluate their generic labels and rebuild them as practical, trustworthy, quality products.
Brand power
BRANDING Here’s an interesting article by Ken Musgrave over at Fast Company. He explores the power of branding by comparing two similar products, the Panasonic Lumix and the Leica. The power of branding can be narrowed down to his last sentence in his post. “When I use the Panasonic, I am taking snapshots, but when I use the Leica, I am making images.”