Presents

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www.represent.uk.com

RANDOM THOUGHTS Don’t you think wrapping paper is such a waste of material? But yet there is still something so special about not knowing what’s hidden behind the wrapping paper. There is that sense of surprise that makes us feel all warm and fuzzy inside. Represent is challenging the design community to develop fresh and eco-friendly solutions to the problem, by designing sustainable and totally tape-free ways to wrap a Christmas gift. Here are the top 20 best solutions.

McDonalds

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www.mcdonalds.comwww.businessweek.com

RANDOM THOUGHTS McDonalds has a whole new look! I wonder how a new package will increase sales. Because since a customer only receives the sandwich after they’ve purchased it, the packaging design really plays no role in the decision making process. But I guess it does play a role in McDs overall goal of a new, healthy, transparent, brand. Next time you go to McDs, also take a close look at their newly designed menu. They styled their food like high end culinary cuisine. Interesting.