Peter Arnell

image

PETER ARNELL

DESIGN NEWS I just read an article about Peter Arnell, the person behind Pepsi and Tropicana’s rebranding in this month’s I.D. magazine. Even though these rebranding projects weren’t very successful, I give him props for being able to withstand all the criticism and hate towards his work. I have no idea how I’d be able to handle it if I were in his shoes.

0 Responses to “Peter Arnell”


  • No Comments

Leave a Reply