http://thisthattheseandthose.com/osh-rebranding/ Design Blog by Crystal Chou Tue, 22 May 2012 22:33:42 +0000 http://wordpress.org/?v=2.6.2 http://thisthattheseandthose.com/osh-rebranding/#comment-72361 Norm Fri, 11 Nov 2011 18:19:31 +0000 http://thisthattheseandthose.com/?p=1930#comment-72361 The logo has changed a bit since then... The large text just says "Orchard" with "Supply Hardware" relegated to the small font. Seems like they want customers to start moving from calling the company "OSH" to "Orchard". The logo has changed a bit since then… The large text just says “Orchard” with “Supply Hardware” relegated to the small font. Seems like they want customers to start moving from calling the company “OSH” to “Orchard”.

]]> http://thisthattheseandthose.com/osh-rebranding/#comment-1023 TTT&T Wed, 02 Dec 2009 01:33:33 +0000 http://thisthattheseandthose.com/?p=1930#comment-1023 Totally agree. The little leafy thing also looks too much like a dingbat from some font, huh? Totally agree. The little leafy thing also looks too much like a dingbat from some font, huh?

]]> http://thisthattheseandthose.com/osh-rebranding/#comment-1008 James Edmondson Mon, 30 Nov 2009 20:17:26 +0000 http://thisthattheseandthose.com/?p=1930#comment-1008 I don't think it's too Martha, and I might go as far as saying its an improvement (I always hated the old one) but I don't think it's as good as it could be. The two main typefaces aren't really harmonizing, and the established date looks a little lost, like its too close to Orchard Supply. Not terrible, but could be way better. I don’t think it’s too Martha, and I might go as far as saying its an improvement (I always hated the old one) but I don’t think it’s as good as it could be. The two main typefaces aren’t really harmonizing, and the established date looks a little lost, like its too close to Orchard Supply. Not terrible, but could be way better.

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