RANDOM THOUGHTS McDonalds has a whole new look! I wonder how a new package will increase sales. Because since a customer only receives the sandwich after they’ve purchased it, the packaging design really plays no role in the decision making process. But I guess it does play a role in McDs overall goal of a new, healthy, transparent, brand. Next time you go to McDs, also take a close look at their newly designed menu. They styled their food like high end culinary cuisine. Interesting.