Consumers unite

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CONSUMERS UNITE

DESIGN NEWS As you can see here, Saks Fifth Avenue’s new campaign is inspired by the bold designs and propaganda spirit of Russian constructivist art. In collaboration with Shephard Fairey, Saks Fifth Avenue turns to a more tongue-in-cheek marketing approach. Never thought I’d ever be writing the names Shephard Fairey and Saks Fifth Avenue in one sentence! In a time when our country is in dire need of patriotic spirit, I’m not exactly sure how Russian Constructivism does its job. Its definitely one drastic step from Pentagram’s redesign for Saks and hopefully it helps hike up sales.

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