Up & up

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www.underconsideration.com/brandnew

BRANDING If you’ve gone to Target, you’ve probably seen these new designs scattered throughout the health and beauty isles. I have a feeling a lot more stores are going to be redesigning their generic products. I think it’s a great time now for stores to reevaluate their generic labels and rebuild them as practical, trustworthy, quality products.

Brand power

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www.fastcompany.com

BRANDING Here’s an interesting article by Ken Musgrave over at Fast Company. He explores the power of branding by comparing two similar products, the Panasonic Lumix and the Leica. The power of branding can be narrowed down to his last sentence in his post. “When I use the Panasonic, I am taking snapshots, but when I use the Leica, I am making images.”