Brand power

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BRAND POWER

BRANDING Here’s an interesting article by Ken Musgrave over at Fast Company. He explores the power of branding by comparing two similar products, the Panasonic Lumix and the Leica. The power of branding can be narrowed down to his last sentence in his post. “When I use the Panasonic, I am taking snapshots, but when I use the Leica, I am making images.”

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