Peter Arnell

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www.arnell.com

DESIGN NEWS I just read an article about Peter Arnell, the person behind Pepsi and Tropicana’s rebranding in this month’s I.D. magazine. Even though these rebranding projects weren’t very successful, I give him props for being able to withstand all the criticism and hate towards his work. I have no idea how I’d be able to handle it if I were in his shoes.